L U C I N D A B. M A Y
Social Media Consulting for the Design Industry
ABOUT LUCINDA
Lucinda Ballard May is a communications consultant with a focus on social media for the architecture, design, and related industries. She was the Director of Communications for Peter Pennoyer Architects for eleven years where among her initiatives she established and has grown the firm’s Instagram account to over sixty-five thousand followers. Passionate about the history of architecture, interior design, and landscape design, she majored in Art History at Bowdoin College after graduating from The Chapin School in New York City. Lucinda has also collaborated on social media projects with design firms, publicists, and non-profit organizations and has presented on Instagram best practices to various groups.
The businesses and organizations Lucinda has partnered with have engaged with a broader audience and generated new business directly through the Instagram accounts she has managed.
THE POWER OF INSTAGRAM
Instagram is a powerful tool and platform on which a company or organization can launch and build a thriving presence in the public sphere that reflects its brand, aesthetic, and unique voice. Businesses and non-profits use Instagram to establish themselves as industry leaders with a following, and to generate new opportunities.
SERVICES
I partner with businesses and non-profits in the architecture, design, and related industries to leverage the power of Instagram. I will work with you both on the conceptual level — developing a clear vision and distinct voice for your Instagram account — as well as on technical and strategic skills needed to run a successful account on a day-to-day basis. Specific services can include providing an in-depth guide to Instagram to maximize viewership and brand impact so that you are poised for long-term social media management and success, coaching on essential keys to a successful Instagram account, curating images, crafting captions, establishing a content calendar, implementing a plan for community engagement, and full-service account management.
If you are interested in discussing a partnership, please contact me. I would be pleased to learn more about your goals and put together a proposal that will work to meet them.